Social Network ' in contact ' signed an exclusive contract to sell advertising to Sayles -house ' Media Plus ' within the European media group. Price advertising on the site will be slightly smaller than its main competitor - ' Classmates ', reports ' Business Petersburg ...
Agency ' Media Plus ', which until now has worked only with radio stations, post on the site's two advertising banner sizes and 600h90 120h300 pixels. The average cost of a thousand impressions ( CPM ) depends on the amount of accommodation, ranging from 18 to 35 rubles. Clients are offered services geotargeting, social and demographic targeting.
We also learned that ' In Touch ' will use the technological platform for advertising management AdRiver. The system solves the problem of obtaining quality traffic through the use of behavioral technologies, in particular the media search context target classroom or retargetingovogo product ' Boomerang '.
AdRiver used in ' Classmates '. Ads appeared in the social networking and a half years ago, and ' Classmates ' sell advertising on their own. CPM on the site ranges from 25 to 50 rubles. Company's plans to profit from advertising in 2008 amounted to $ 25-30 million, said CEO and co-owner of ' classmates ' Albert Popkov.
' We believe that everyone should mind his own business, - the publication of the executive director of ' In Touch ' Lev Leviev. - We had the opportunity to start selling advertising on their own, but we are confident that this should be done by professionals in this field '. Previously, the project founder Paul Durov said that advertising can not and should not be the main purpose of the site. Now, Lev Leviev, explains: ...
Researchers have recently poured a spoonful of tar in the sweet expectation of owners social networks. According to a survey Romir, 53% of social network users said they did not notice the ads, 42 % ' sometimes pay attention ' to it. The content of advertising messages is of interest only 9 % of users, and one in five banners and other advertising content irritate and distract.
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